The beauty world has been through many trends over the years but the simpler everyday glam look has become a favorite. Instead of the high-end products, drugstore dupes have changed everyone’s makeup game. Here are six Tik-Tok viral makeup dupes that pass as the real thing! 

e.l.f. Power Grip Primer: $9.99 

Dupe for Milk Hydro Grip Hydrating Makeup Primer: $38.00

• Milk entered the realm of well-known makeup brands with this primer as it’s perfect to keep makeup durable all day. Shortly after the Milk Hydro Grip went viral, e.l.f. released
  their Power Grip primer for less than half the price. I immediately got my hands on it. I loved the concept of Milk’s primer but not the cost. The gel texture and formula creates the perfect grip on your skin without leaving it feeling dry or rough. My makeup was also substantially less greasy. Definitely a must buy product that will slay your makeup! 

Milani Conceal + Perfect 2-in-1 Foundation + Concealer: $11.99

Dupe for Nars Natural Radiant Longwear Foundation: $52.00

• Although I’m a fan of the Nars foundation, I save it only for special occasions. The Nars Natural Radiant Longwear foundation lives up to its reputation of being long lasting and giving full coverage. Between textures, the Nars Natural Radiant and Milani Conceal and Perfect have a similar feel that’s very cream However, the Nars foundation can feel heavier which is why I prefer it for a full glam routine. The Milani foundation on the other hand is very buildable which is my favorite aspect. It can be used for a natural look, or a special night out. If you’re someone who isn’t a huge makeup guru but wants a few products on their shelf, this 2-in-1 foundation and concealer is for you. Since you can control the coverage and heaviness, it functions as an ideal concealer. There’s no cakiness or creasing under the eyes, and it settles into the skin beautifully to last throughout the day.

e.l.f. Camo Liquid Blush: $7.00

Dupe for Rare Beauty Soft Pinch Liquid Blush: $23.00

• The Rare Beauty Soft Pinch Liquid Blush has been a hot topic, but e.l.f. ‘s recent release has left people in a hurry to get their hands on it. As someone with a medium-deep skin tone, few viral liquid blushes have worked for me. But after trying this e.l.f. product, I’ll never go back to $20 blushes that barely show. The e.l.f. blush is much thicker than the Rare Beauty. I applied a dot to each cheek and blended it with a foundation brush. As soon as the brush hit my face, I could tell how pigmented it would be. Regardless of the thicker texture, it blended seamlessly, leaving a dewy finish on my skin. I proceeded to set my face with powder, and I didn’t have to layer the product with powder blush as I normally would with Rare Beauty. Overall, I would 100% say dupe over original for this blush! 

Wet n Wild Photo Focus Loose Setting Powder: $7.99 

Dupe for Huda Beauty Easy Bake Loose Baking & Setting Powder: $38.00

• For every makeup look, natural or heavy, setting powder saves the day. It locks all that product and technique into place. On TikTok, people have been set on the Huda Beauty Easy Bake setting powder, but the cheaper Wet n Wild Photo Focus setting powder comes close in comparison, maybe even better. Wet N Wild comes in translucent and banana shades. For deeper skin tones, I recommend the banana shade, and translucent for lighter tones. I apply it after I’ve finished my liquid and cream products. I use more under my eyes and t-zone and lightly set the rest of my face. The way this BLURRED my skin as soon as I applied was insane and it didn’t leave my skin feeling dry. I loved how my makeup lasted through the day.

e.l.f. Lash ‘N Roll Curling & Lifting Mascara: $6.00 

Dupe for Benefit Roller Lash Curling & Lifting Mascara: $29.00

• As someone who doesn’t use falsies, I’m always on the hunt for  mascara that will make my lashes long and full without being clumpy. As others raved about the Benefit Roller Lash, e.l.f. took note and made a dupe for a quarter of the price. The first thing I noticed was the wand. Lengthening mascaras usually have long skinny wands to lift up and extend your lashes, while volumizing mascaras have thicker wands to get more product onto your lashes. However for this e.l.f. mascara, the wand was a combination of both. It was also slightly curved to fit your eye shape. After curling my lashes, I applied the mascara. With just one coat, my lashes were lifted and full. Compared to the Benefit Roller Lash, the original works, but you’re better off getting the same quality for a lower price.

Maybelline Lifter Gloss with Hyaluronic Acid: $8.99-10.99 

Dupe for Fenty Gloss Bomb Universal Lip Luminizer: $21.00-26.00

• The last, but certainly not least: Lips. A good or bad lip can make or break your makeup. That being said, is the $21.00 Fenty Gloss Bomb worth it? The main difference between that and Maybelline’s Lifter Gloss (aside from cost) is texture. Fenty Gloss Bomb has a thicker, more lip gloss-like consistency, while Maybelline is less heavy and is more moisturizing. The Maybelline feels softer, almost like a lip cream instead of a gloss. However, Fenty gloss is more pigmented compared to Maybelline. Both are comfortable on the lips and last quite long. The Maybelline gloss line does have more shade options than Fenty, which is a significant variable to consider. Both products are solid options but for a budget friendly everyday lip, opt for the Maybelline Lifter gloss!